Post by amirmukaddas on Mar 13, 2024 23:18:53 GMT -8
Welcome back to our usual appointment with the most important theories in the world of Marketing . Here we want to talk to you about a really important theory, still studied and debated today at the University and during marketing courses: we are talking about Graham Wallas's Theory of Creativity. Let's see what this theory consists of and its implications in the work of the modern content marketer. Welcome back to our portal! Graham Wallas' theory of creativity Graham Wallas's theory of creativity , developed in his 1926 book “ The Art of Thought ”, states that the creative process must develop through four phases: Preparation, in which all the information relating to the problem to be solved or the idea to be developed is collected and analysed; Incubation, in which the unconscious is left to process the information collected during the preparatory phase; Enlightenment, where you have the idea or solution to the problem. This phase is often described as a sudden epiphany or insight; Verification, in which it is verified whether the idea or solution found is actually valid and can be used.
According to Wallas, these phases are not necessarily linear and can follow one another in a non-sequential way, through overlaps and repetitions of the same phase. Furthermore, creativity is not limited to people with a particular talent or ability, but can be cultivated and developed through a process of learning and practice. Wallas' theory has had a significant influence on the modern understanding of creativity and is often used as Denmark Telegram Number Data a model to describe the creative process in various fields, including art, science, and technological innovation. The theory of creativity applied to Content Marketing Those who deal with content marketing consultancy should know and apply Wallas' theory of creativity on a daily basis . This can therefore also be applied to content marketing , as the process of ideation and creation of content involves a creative process very similar to that described by Wallas. Here's how the four phases of Wallas theory can be applied to content marketing. Preparation : the preparatory phase, in content marketing, consists of research and analysis of the target audience, market trends, competitors and customer needs.
This helps you identify content that may be most useful and interesting to your audience; Incubation: during this phase, the unconscious processes the information collected during the preparation phase, but in content marketing this can be interpreted as a moment of brainstorming and reflection on ideas. In this way, we try to develop original and innovative concepts for the contents; Lighting: this corresponds to the definition of an original and winning idea for the content. This phase can be characterized by a moment of intuition or inspiration, which leads to the creation of captivating and engaging content; Verification: this instead consists of reviewing the generated content to ensure that it is appropriate for the target audience and meets customer needs. In this phase, the impact of the content created on brand awareness and customer engagement is also evaluated.
According to Wallas, these phases are not necessarily linear and can follow one another in a non-sequential way, through overlaps and repetitions of the same phase. Furthermore, creativity is not limited to people with a particular talent or ability, but can be cultivated and developed through a process of learning and practice. Wallas' theory has had a significant influence on the modern understanding of creativity and is often used as Denmark Telegram Number Data a model to describe the creative process in various fields, including art, science, and technological innovation. The theory of creativity applied to Content Marketing Those who deal with content marketing consultancy should know and apply Wallas' theory of creativity on a daily basis . This can therefore also be applied to content marketing , as the process of ideation and creation of content involves a creative process very similar to that described by Wallas. Here's how the four phases of Wallas theory can be applied to content marketing. Preparation : the preparatory phase, in content marketing, consists of research and analysis of the target audience, market trends, competitors and customer needs.
This helps you identify content that may be most useful and interesting to your audience; Incubation: during this phase, the unconscious processes the information collected during the preparation phase, but in content marketing this can be interpreted as a moment of brainstorming and reflection on ideas. In this way, we try to develop original and innovative concepts for the contents; Lighting: this corresponds to the definition of an original and winning idea for the content. This phase can be characterized by a moment of intuition or inspiration, which leads to the creation of captivating and engaging content; Verification: this instead consists of reviewing the generated content to ensure that it is appropriate for the target audience and meets customer needs. In this phase, the impact of the content created on brand awareness and customer engagement is also evaluated.