Post by account_disabled on Mar 5, 2024 20:37:17 GMT -8
Today, the B2B digital marketing strategies considered most effective are inbound marketing and demand generation. Whether you choose one or the other, it's important to remember that it's the small, constant adjustments that improve performance. In this article we analyze the optimization activities necessary each month to achieve significant results. Demand generation: tips for guaranteed results Demand generation is an approach aimed at creating interest on the part of prospects in the products and/or services offered by a company, through digital activities and strategies . To understand if you are moving in the right direction, it is essential to analyze the results on a monthly basis and make the necessary adjustments when necessary.
Let's see what the main points to monitor are. 1. Optimize Germany Phone Number content on LinkedIn Especially in the B2B world, LinkedIn is a very useful platform for conveying content to qualified prospects. However, simply creating a post is not enough. LinkedIn should also be used to verify the actual quality of the proposed materials. If users don't comment, don't leave reactions, don't reshare and don't interact with the company, perhaps some changes to the editorial plan are needed. In any case, quality is more important than quantity. And it is quality that increases engagement and improves the company's reputation. 2. Improve BOFU strategies Many B2B companies use the demo proposal as a BOFU (bottom of the funnel) strategy to convince potential customers to proceed with the purchase.
The moment the prospect asks for a demo, it is a clear sign that they are at the end of the sales funnel . This is therefore a good strategy, but not all companies offer software or tools that can be tested in practice. It is important to find valid alternatives that signal prospects' intention to proceed with the purchase, investing time and energy in looking for innovative ideas that generate sales-qualified leads (SQL) . b2b lead generation Landing page optimization should also not be underestimated, as these pages are essential for obtaining contact data from potential customers. If you want to delve deeper into the topic, in this article we talked about how to optimize landing pages for paid campaigns ; in this other one , instead, those for inbound campaigns . 3. Increase visits to the company website Attracting qualified visitors to the company website is an activity that requires regular attention (at least once a month, preferably every week). Monitoring the situation frequently allows you to avoid emergencies and more demanding long-term changes.
Let's see what the main points to monitor are. 1. Optimize Germany Phone Number content on LinkedIn Especially in the B2B world, LinkedIn is a very useful platform for conveying content to qualified prospects. However, simply creating a post is not enough. LinkedIn should also be used to verify the actual quality of the proposed materials. If users don't comment, don't leave reactions, don't reshare and don't interact with the company, perhaps some changes to the editorial plan are needed. In any case, quality is more important than quantity. And it is quality that increases engagement and improves the company's reputation. 2. Improve BOFU strategies Many B2B companies use the demo proposal as a BOFU (bottom of the funnel) strategy to convince potential customers to proceed with the purchase.
The moment the prospect asks for a demo, it is a clear sign that they are at the end of the sales funnel . This is therefore a good strategy, but not all companies offer software or tools that can be tested in practice. It is important to find valid alternatives that signal prospects' intention to proceed with the purchase, investing time and energy in looking for innovative ideas that generate sales-qualified leads (SQL) . b2b lead generation Landing page optimization should also not be underestimated, as these pages are essential for obtaining contact data from potential customers. If you want to delve deeper into the topic, in this article we talked about how to optimize landing pages for paid campaigns ; in this other one , instead, those for inbound campaigns . 3. Increase visits to the company website Attracting qualified visitors to the company website is an activity that requires regular attention (at least once a month, preferably every week). Monitoring the situation frequently allows you to avoid emergencies and more demanding long-term changes.